Museum wins best direct and promotional marketing prize
Luxury Advertising Awards 2015
Once again the Museum's marketing has been awarded a prize, this time for the support designed for the exhibition The 1950s. Fashion in France 1947-1957 (10.3.15 – 31.8.15), which featured more than 100 fashion creations, the majority loaned from the Palais Galliera in Paris, designed by couturiers of the status of Christian Dior and Cristóbal Balenciaga, among others.
For the promotion of this exceptional exhibition the advertising agencyHerederos de Rowan designed a vintage style paper cut-out based on haute couture designs. This was distributed to 4- and 5-star hotels in Bilbao.
The Luxury Advertising Awards festival represents the highest level of recognition in advertising design.