Present day
24-05-11
Creativity as a marque for a Museum that isn’t a brand museum.
Communications and arts heritage portal Miradas desde la copa devotes the second edition of its e-journal to the publicity generate by the Bilbao Fine Arts Museum and creative consultants Herederos de Rowan, an exceptional example of the advertising agency capable of “exploiting to the full … all the potential of publicity… by producing memorable adverts that actually enhance our visual iconosphere.”